Deliveroo has now revealed its much-anticipated annual ‘Deliveroo 100 Report’, the ultimate guide to what the UK and the rest of the world are craving.
Each year, the report charts the most popular and fastest-rising delivery trends across nine different countries – producing a Global List, UK Trending Top 10 List, and UK Biggest Climbers List – and some of the results are not what you would expect…
This year, the UK has taken the global crown with London’s Papo’s Bagels claiming number one worldwide, and a further sixteen UK items feature on the global trending list – including 7Bone, Crunch, JENKI, Black Bean Burger, Wingstop, Planet Organic, WIlko and more.
From smash burgers to seamoss, matcha lattes, tacos, smoothies, sourdough, rice bowls, and even electrical fans – the results clearly display that customers both appreciate their feel-good favourites, but are also not afraid to try something new.
Global Trending List results:
- UK – The Classic, Papo’s Bagels, London
- Italy – Crea la tua Piadina, La Piadineria, Bologna
- UAE – The Spicy Club, Rascals Deli, Dubai
- France – Lobster Rolls, Homer Lobster, Paris
- Ireland – Dash Double Smash, Dash Burger, Dublin
- Singapore – Mala Stir-Fried, Zhang Liang Mala Tang, Singapore
- Belgium – Classic Cheeseburger, Rambo Saint-Boniface, Brussels
- UK – Dirty Meal Deal, 7Bone, Reading
- Italy – Smash Brown Menù, Smash Tag, Roma
- UAE – The Rebecca Sandwich, Gino’s Deli, Dubai
These results show that Brits are making a big impression on Deliveroo – with the UK being one of only three countries to secure two spots in the top 10 alone.
Since there has been an explosion in popularity of bagels across the country (particularly in London), Papo’s Bagels is a much-loved winner, being crowned the nation’s ultimate comfort food.
Founded by a husband and wife duo during lockdown, this independent, family-run business is based in the capital, and rose to the top of the global ranking with their Classic Bagel – combining smoked salmon, cream cheese, sliced red onion, tomatoes and capers. This is a remarkable achievement for the team, who have beaten restaurant giants and well-known international chains to secure the number one position worldwide.
From starting with home-based deliveries, to operating from a commercial kitchen, to daily queues at their bricks and mortar store in Dalston, to sell-out merch and finally arriving on Deliveroo, this NYC-style bagel business have grown from strength to strength. Their success highlights how authentic, locally-run establishments can capture the appetite and love of a nation for new and trending dishes.
Looking at the full Global List results – which lists the top 100 trending dishes – there are clear trends and insights that can be made:
- Don’t fix something that isn’t broken: with bagels, burgers, and sandwiches dominating orders – it is clear that the world is telling us that a simple, portable and triple-layered format is loved when it comes to a satisfying delivery.
- There’s great power in elevating a classic: whilst the world clearly loves burgers and sandwiches, there is also a massive market for turning a delicious classic, into something a bit more… out there.
- Sharing cultures through food: food has the power to bring different tastes from around the world to one place, and it is clear from the results of the Global List, that there is absolutely the market, and taste for a large variety of culinary exploration.
UK Top 10 Trending Dishes and Items on Deliveroo for 2025 Results:
- The Classic, Papo’s Bagels, London
- Dirty Meal Deal, 7Bone, Reading
- Crunch Ultimate Combo, Crunch, London
- Jason’s Sourdough Bread, Morrisons, Manchester
- Garlic Parmesan 3 piece tenders, Wingstop, Birmingham
- Breakfast Bao, Pablo Eggsgobao, Edinburgh
- Matcha Iced Latte, JENKI, London
- Chicken Pesto Parm, atis, London
- Blueberries, Co-op, London
- Diavola (Posh Pepperoni!), Sano Pizza, Glasgow
This true, eclectic mix of dishes and treats – from savoury Breakfast Baos from Pablo Eggsgobao in Edinburgh, to the grocery staple of Blueberries in Co-op, London, displays that Brits are up for anything when it tastes good.
A notable mention, this year, is the soaring trend of matcha…
TikTok has once again proven to influence the nation’s obsession with Matcha taking over not only drinks, but also all social media feeds, baking, and even skincare. It’s surging popularity led to it becoming one of the top ten searched keywords on TikTok globally in 2025, and the hype has been responsible for leaving suppliers facing shortages around the world. On the Deliveroo 100 report, this year it showed up in two of the UK’s top 30 – the viral Matcha Iced Latte from JENKi in London (ranked 7th) and an elegant Matcha Chocolate Cake from Sticks N Sushi in Cambridge (which was ranked 29th).
One of the most random additions to list had to be a fan. With Deliveroo’s expansion into the retail space, customers were getting more than just meals delivered to their doors, when Wilko’s Fans became a hit, flying off the virtual shelves. The trend spiked during the intense UK heatwave this summer, when temperatures hit a high of 35°C and even overtook the likes of Barbados, Jamaica and Mexico on the temperature scale.
It is clear from the UK results, that the nation is overall balanced in their nutritional choices, but are also quite forgetful in their weekly shop – where they use the online site to order random grocery items to be delivered to their door. It is also evident that we are an impressionable population – with many of the items being dishes driven by online buzz. Trendy items like ‘Birria Tacos’ and ‘Pistachio Tiramisu’ sit alongside wellness products like Seamoss Gel and Matcha lattes – illustrating how products that commonly pop-up on the internet, rapidly become mainstream UK delivery orders.
And finally… Onto the UK Biggest Climbers of 2025
As the Deliveroo brand continues to expand its non-food offering, people are turning to the app for quick and convenient shopping solutions – which is why they have revealed the ‘Biggest Climbers’ for the first time this year.
Valentine’s Day week was the busiest time for jewellery – clearly, when it comes to romance, we’re a nation that loves a convenient, last-minute luxury! But beyond gifts, customers turned to Deliveroo for comfort and relief during extreme weather, with sales peaking for fans in the week of July 7th as the UK sweltered under a heatwave.
Staying cool wasn’t the only priority, though, as maintaining that summer glow was also top of mind for many.
The ultimate skincare GOAT this year was facemasks – overall demand saw a significant spike in June, suggesting customers were stocking up for holiday travel, pre-wedding prep, and all important essential summer facial hydration.
2025 Biggest climbers include:
- Fans
- Power bullet
- Cat Litter
- Perfume
- Face Masks
- Paint Rollers
- Candles
- Charging cables
- Jewellery
- Suncream
Deliveroo Vice President of Regional Growth, Jeff Wemyss, said: “Marking our ninth year, the Deliveroo 100 is more than a list – it’s a definitive snapshot of global cravings and consumer habits. This year’s list clearly shows the strong connection between communities and their beloved independent restaurants, which sit proudly alongside our favorite chains.
We’re also seeing an evolution in the way people shop, with non-food orders rapidly growing across the UK. In today’s fast-paced world, convenience is a top priority, and we are committed to being the go-to for getting consumers what they need, exactly when they need it.
Whether you’re ordering a hearty smash burger or perfectly ripe blueberries, Deliveroo has something for every need.”
For more information, visit Deliveroo’s website, here.
