A new study has found that people support wilder green spaces mostly when they find them visually appealing, rather than for their environmental benefits. Research conducted by Durham University and Durham County Council surveyed more than 900 residents, workers, and visitors in County Durham to explore attitudes toward unmown areas and rewilded spaces.
The study revealed that while most participants cared deeply about the environment and recognised the ecological impact of frequent mowing, this concern was not the main driver of support for wild spaces. Instead, people were more likely to favour areas they perceived as “neat, pleasant and attractive.” Those who saw unmown or rewilded areas as untidy tended to oppose them, regardless of the potential environmental gains.
Lead author Jack Hughes from Durham University said: “It was great to find that people may be open to the idea of less mowing, and it’s understandable that people want that change to make where they live prettier.” Survey respondents generally expressed a desire for less frequent mowing and more natural green spaces, provided the areas looked intentional rather than neglected.
The study asked participants to rank their perceptions and concerns about wild spaces, combining the answers to identify which factors most influenced support. It found that visual appeal consistently outweighed ecological considerations in shaping public opinion.
Durham County Council, which co-designed the survey, said the research would inform future decisions about managing open spaces across the county, offering valuable insight into how to balance biodiversity goals with residents’ expectations. Creating wild areas that appear carefully designed and attractive may be key to gaining public backing for greener, less-mown landscapes.
