ZyroFisher has strengthened its leadership team with the appointment of an experienced specialist to guide its marketing strategy through its next phase of growth. The arrival of Zoe Brookes as senior marketing manager marks an important step in what the focus key phrase identifies as the ZyroFisher marketing team expansion, a move that aligns the business with its ambitions across the outdoor and cycling industries.
Brookes brings more than 25 years of marketing expertise, developed across a range of sectors. Her time at Pentland Brands, working for the Brasher Boot Company, gave her deep experience in specialist outdoor markets. Senior roles at Mobile Mini, OASIS Floral Products and construction firm Merit further broadened her commercial understanding. This mix of sector knowledge and strategic marketing skill underpins the confidence behind the ZyroFisher marketing team expansion.
Speaking about her new role, Brookes said: “Joining ZyroFisher is a great opportunity for me. The business aligns so well with my own passion for the outdoors, and I love working for, and growing, premium, market leading brands.” She added that the company’s portfolio “ticks all of those boxes” and highlighted her enthusiasm for developing the team. “Together, we’ll build the ZyroFisher brand and all of the names in our portfolio. I’m particularly looking forward to supporting Altura, which has some exciting plans for the future that need sustained and dynamic marketing support.”
The appointment comes as ZyroFisher heads towards its 30th anniversary in 2025. Operating from a bonded 100,000 square foot warehouse, the business supports a broad variety of distribution channels and maintains more than 28,500 product lines at any given time. The scale and complexity of its operations make the ZyroFisher marketing team expansion a strategically significant moment.
Nadine Thompson, the company’s chief commercial officer, emphasised the importance of the new hire. She said: “Zoe combines deep experience with genuine passion for her profession, and the sports and outdoor sectors. That’s exactly what we need at ZyroFisher as we continue to evolve and expand the business in what continues to be a rapidly changing marketplace.” Thompson also noted that Brookes will play a key role in helping ZyroFisher connect more authentically with female audiences, a group historically underserved within the wider cycling and outdoor markets.
With strong brands, a substantial distribution operation and a renewed marketing direction, the ZyroFisher marketing team expansion sets the stage for the company’s next chapter.
