Many British dog owners may be starting 2026 with good intentions for their pets, but a new survey suggests that more than a third are unsure where to begin when it comes to training.
The nationwide research, conducted by dog toy company Tug-E-Nuff, found that 34% of UK dog owners feel confused, uncertain, or frustrated about training their dogs. The survey highlights common challenges that can leave even experienced owners scratching their heads.
Top training struggles reported include recall, cited by 45% of respondents, loose-lead walking at 40%, and reactivity at 37%. When asked what they would change if they had a “magic wand,” 36% said they wished for an unshakeable recall, 20% hoped for a calmer brain when excitement takes over, and 20% also wanted sharper focus from their dogs.
Danny Nelis-Rouse, owner of Tug-E-Nuff, said: “Dog owners often feel like they’re the only ones struggling, but our survey revealed just how common training challenges really are. The good news is that many issues can be resolved far more easily than people expect. With the right approach, training isn’t just effective; it becomes genuinely fun for both the dog and their owner.”
Nelis-Rouse emphasised the role of interactive play in training: “Tapping into a dog’s natural instincts through purposeful play boosts motivation, confidence, and focus. Even a few minutes of targeted interaction each day can transform behaviour, while helping owners feel more connected and confident with their pets.”
The survey also found that 77% of dog owners reported improvements in behaviour or focus thanks to interactive toys, while seven in ten said such play had helped their dog’s recall. Impressively, 88% of participants agreed that their dog becomes more excited to train when toys like Tug-E-Nuff’s are incorporated.
These findings highlight both the challenges and opportunities for UK dog owners in 2026. While common issues such as recall, loose-lead walking, and reactivity can be frustrating, the survey demonstrates that engaging and positive training methods can make a significant difference—improving both dog behaviour and the owner’s experience.
Danny Nelis-Rouse added: “It’s about making training enjoyable rather than a chore. Our research shows that even small, structured moments of play can deliver lasting results and strengthen the bond between dogs and their owners.”
